Writing Sample 07 · Web + Email · Launch Copy
LAUNCH
DAY
A great product and one shot to introduce it. The team had spent fourteen months building; they had eight hours to make the internet care. We wrote the announcement, the landing headline and the launch email — copy built to convert the curious, not just collect claps.
Sample anonymized & shared with permission. Representative of voice & range — your work stays yours.
We built Tideline because we were tired of "inbox zero" being a personal hobby. It reads every thread the way a sharp chief of staff would — surfaces the three emails that actually move money or people, drafts the replies in your voice, and quietly archives the 94% that were never going to matter. No new app to babysit. No tab you forget to open. It lives where your email already lives, and the first time it hands you a finished reply you'd have written word-for-word, you stop thinking of it as software and start thinking of it as the hire you couldn't afford.
We're live on Product Hunt for the next eight hours, and the first 500 signups get Tideline free for a year — no card, no demo call, no "talk to sales." Click in, connect one inbox, and watch your morning shrink. If it doesn't save you an hour by Friday, tell us and we'll personally walk you out. Deal?
The ask
Fourteen months of engineering, a Tuesday launch window, and a founder who could explain the product brilliantly in a room and froze the second it had to fit on a button. He needed copy that did the explaining for him — a one-liner, a landing page, and the email that would either earn the click or get archived in half a second.
The voice
Confident without the hype-stink. We banned "revolutionary," "seamless," and every word that smells like a pitch deck. The rule: every line had to name a real moment from the user's actual morning, then promise something concrete enough to be falsifiable. If we couldn't picture the screenshot, the sentence got cut.
The result
#1 Product of the Day, 9,000 signups before midnight, and a 41% email click-through that the founder's investor texted about at 7am. More useful long-term: a positioning line the whole team now uses in sales calls, support tickets, and their own LinkedIn bios — because it was finally true and finally theirs.
It names the pain before it names the product — and "nine minutes" is a number you can argue with, which means you have to find out. We tested it against five headlines, including the founder's beloved "AI-powered email assistant." The feature-led versions got polite nods. The one with a clock got the clicks.
WHAT I DELIVERED
- 01
The positioning
The one-liner the whole launch hangs on — built from user interviews, not the roadmap, so it survived contact with real customers.
- 02
The headline
Five landing headlines drafted and pressure-tested; the pain-plus-number version beat the feature copy on every read.
- 03
The launch email
A 40K-recipient send engineered to earn the click in half a second — subject line, hook, offer, and a CTA you can't misread.
- 04
The objection FAQ
The "is this just another AI tool / what about my data / what's the catch" questions answered before the skeptic could close the tab.